How to register creative content in Adfox

When setting up an ad campaign in Adfox, you can simultaneously register creative content with the Yandex advertising data operator. Each creative is assigned a unique ID (token). It is added to a click link and banner menu (if it's enabled in the banner parameters).

In the following sections, you can learn more about specific aspects of registering certain types of ad creatives:

• Ads without Adfox impressions
• Self-promotion
• Social ads

Step 1. Create counterparties (advertising stakeholders)

1. In the Adfox interface, go to Marking → Counterparties.

2. Create a counterparty that will be the end advertiser:

   1. Click Create in the upper-right corner of the screen.

   2. Fill out the form that opens with information about the end advertiser, which is the customer whose products or services you'll be advertising on your resource.

      To learn how to label ads of your own products and services, see Labeling self-promotion.

   3. Press Create.

3. Create a provider counterparty to be a party under the contract with the end advertiser:

   • If you signed the contract directly with the advertiser, enter your data.
   • If there's an intermediary (agency) in the advertising chain, specify the details of the agency that the end advertiser signed the contract with.

4. Create the site owner counterparty whose resource you'll place ads on (if they weren't added as a provider before).

Once the changes have been saved, the counterparties are assigned IDs in the Yandex advertising data operator.

For a counterparty to have the Is an advertising distributor flag, add a website with ad labeling enabled.

Step 2. Specify information about the contract with the end advertiser

1. Go to Marking → Contracts.

2. Click Create in the upper-right corner of the screen.

3. In Contract type, select one of the options:

   • Contract
   • Additional agreement
   • Intermediary contract

   If you select the Intermediary contract type, make sure to fill in the Intermediary function field.

4. Enter the details of the contract with the end advertiser. This contract can be concluded both directly with you and with an agency (intermediary). In the latter event, specify the details of the contract between the agency and the end advertiser.

5. In Contract role, select one of the options:

   • Agreement between the Publisher and the Advertiser if the advertiser and the site owner (publisher) have a direct contract that doesn't involve intermediaries.

   • Select Agreement between the Advertiser and the Performer if the advertiser has a contract with an agency (provider) that ordered placement from the site owner (publisher).

6. Press Create. Once the changes are saved, the contract is assigned an ID in the Yandex ADO.

If you plan to submit ad register reports in the Adfox interface, you must also specify data about the final contract if there are agencies among advertising chain participants. You can do this at any time: before running a campaign, while it's running, or when submitting reports. Read more in Ad register reports.

If you need to change a contract or sign an additional agreement in an active advertising campaign for a new reporting period, create a new campaign. Linking a new contract to the current campaign will change the information about the contract over the entire period.

Step 3. Add the labeling data to your site structure in Adfox

1. Go to the Sites tab and click + Add or open the settings of an existing site.

2. Enable the Transfer the site to the ERIR option. This opens the Marking section.

3. Fill in the fields:

   • Placement type: Site, app, or information system.

   • Name: Name of the site to be added to the ad register.

   • Site URL: Site or video resource domain, blog URL, or URL for downloading an app that starts with http:// or https://.

     If the site is hosted on a third-party platform, please provide its exact URL. For example, the URL of a Telegram channel or blog on Zen.

   • Contractor: Contractor (domain, video resource, blog, or app owner) that you added in the Marking tab earlier.

     If the contractor isn't the sole owner of the resource (for example, an aggregator site), leave the field empty.

4. If you're adding a new site, fill in the Main section and proceed to adding sections and placements.

Step 4. Add labeling data to the campaign

1. Create a campaign by following the instructions or open the parameters of a created campaign.

2. Under Settings for Russian ad register, in the Marking procedure field, select Submit data to state register.

3. Do the following in the additional fields that open:

   • If the campaign was created as part of a direct contract between the advertiser and the placement owner that doesn't involve intermediaries, specify the [Direct] contract in the Agreement between the Advertiser and the Performer field.

   • If your advertising chain involves intermediaries, fill in the following two fields:

     • In Agreement between the Advertiser and the Performer, specify the [Primary] contract.
     • In Agreement between the Publisher and the Customer (Intermediary), enter the [Final] contract.

   • In the Campaign type field, enter the payment model: CPM, CPC, CPA, or other.

   By default, labeling is disabled in the flight settings. You need to enable labeling manually for each flight. New banners inherit their labeling settings from the associated flight.

   Alert

   If you're editing a created campaign, set the ad register settings for the previously added flights and banners manually.

4. Save changes.

Step 5. Add information about the creative to the banner

Step 6. Track ERIR statuses

Monitor the status of data transfer to the ERIR in campaign and banner lists. The status is indicated by an icon located to the right of the campaign or banner name. There are three icon statuses:

— Data has been accepted by the ERIR.

— Pending response for one or more banners.

— One or multiple banners have labeling errors.

Click the icon to view the status.

To make finding the campaigns or banners that you need more convenient (for example, to filter them by enabled or disabled labeling, labeling errors, and other parameters), you can use the Marking filter. To search for campaigns by contract type, ID, contract number, or invoice number, use the Contract and Invoice filters.

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