What's new in the Adfox interface

November 2024

Updated campaign and flight list

1. Added new filters for campaign and flight lists:

   • Site: Find campaigns for a specific site.
   • Period: Filter campaigns by the desired period.

2. Merged the following columns to make the campaign and flight list more compact:

   • Status, Level, and Priority.
   • Marking and Direct contract.
   • Campaign Start and End dates.

3. You can now make columns even narrower.

4. With horizontal table scrolling, you can view all columns even if they don't fit on the screen. You no longer need to scroll to the end of the table to do this.

5. The search bar above the table saves your input if you return to the table after opening a campaign or flight from search results.

October 15, 2024

ERIR statuses for labeled items

Added icons to campaign and banner lists to help track the status of data transfer to the ERIR:

• At the campaign level:

  — All campaign banners have been accepted by the ERIR.

  — One or more banners are pending response from the ERIR. Go to the banner list to see which ones are still awaiting response.

  — One or more banners have labeling errors. Go to the banner list to view and correct errors.

• At the banner level:

  — Accepted by the ERIR.

  — Pending response from the ERIR.

  — Declined by the ERIR. Click the icon to view the labeling errors.

Search filters for banners and campaigns

Added new filters for campaign and banner lists:

• Marking helps you find campaigns and banners by parameters:

  • Labeling status for the banner: enabled, disabled, or enabled via a third-party token.
  • Status in the ERIR: labeling errors, pending response, or accepted.

• Contract helps you find campaigns by type, ID, or contract number.

• Invoice helps you find campaigns by ID or invoice number.

October 8, 2024

Ad labeling updates

Updated the interface in the Marking section:

• Starting from the API version v5, you no longer need to specify the OKVED and VAT of the invoice for the ERIR.

• For Intermediary contracts, you now need to specify the contract price.

• In the Media data of the creative section:

  • You now need to complete the File type field for uploaded samples of creative media data. Adfox may automatically determine the file type, in which case you don't need to specify it manually.
  • For the Image file type, you also need to fill in the Creative image description field.

• Added a new Display regions field to the Advertising labeling section: select what information about the banner's display region should be submitted to the ERIR.

  What it looks like

  

To learn more about the new settings, see Registering a creative in Adfox.

October 3, 2024

Adding a supercampaign

All settings are now broken down into sections.

1. We've added a menu on the right of the screen so that you can quickly access the settings.
2. To collapse a settings section, click next to it.

Learn more about adding a supercampaign in the Campaign/flight/banner hierarchy section.

Supercampaign summary page

Supercampaigns now include a summary page.

1. You can find supercampaign details under its name:

   • Status
   • ID
   • Ad running period

2. Counters for impressions and clicks, as well as the CTR, are to the right of the campaign details. The bottom row will display impression and click limits (if set).

3. You'll find copying, deletion, reports, and logs in the drop-down menu.

4. Summary information about supercampaigns is organized into sections:

   • General information;
   • Contact frequency;
   • Advertising labeling;
   • Sending statistics.

The summary page is read-only. To edit data, go to the Settings tab.

September 2024

Summary page for campaigns and flights

1. You can find campaign details under its name:

   • Status
   • ID
   • Campaign type
   • Ad running period

   Depending on your campaign settings, the page may also show the following information:

   • Level and priority
   • Rotation percentage
   • CPM or CPC floor
   • Monetizer
   • CPM type

2. Counters for impressions and clicks, as well as the CTR, are to the right of the campaign details. The bottom row will display impression and click limits (if set).

3. To quickly open the forecast analysis for a Guarantee campaign, click Forecast.

4. Targeting, deletion options, and reports are available in the drop-down menu of the button.

5. The campaign summary is organized into sections:

   • General information, including Delivery settings.
   • Advertising labeling.
   • Sending statistics.
   What it looks like

   

The summary page is read-only. To edit data, go to the Settings tab.

August 2024

List of campaigns and flights

1. By default, the list of flights is grouped by supercampaign. You can enable display without grouping.

2. You can search for a specific campaign or flight by typing their name or ID in the search bar or by using filters.

3. To set up list columns, click . You can adjust the column width: pull the column border in the desired direction.

4. To switch to a summary or list of banners, create a report, or make a forecast, use sitelinks under the campaign or flight name.

5. Targeting, deletion, and other options are available in the drop-down menu of the button.

July 2024

Main menu location

1. All tabs of the Adfox main menu are now on the left of the screen. You won't be able to use the horizontal menu if you switch back to the old interface.

2. To switch to the Yandex Advertising Network interface, click  YAN.

3. When collapsed, only section icons are displayed. To expand the menu, hover over it.

   What it looks like

   

Banner summary page

1. You can find banner details under its name:

   • Status
   • ID
   • Ad running period
   • Priority
   • Banner type
   • Template applied

2. Impression and click counters and CTR are to the right of the banner details. The bottom row will display impression and click limits (if set).

3. To quickly open the banner preview, click Ready to view.

4. Targeting, deletion options, and reports are available in the drop-down menu of the button.

5. Summary information about banners is organized into sections:

   • Content;
   • Advertising labeling;
   • Media data of the creative;
   • Preview.
   What it looks like

   

April 2024

Banner list

1. You can find the banner you need by typing its name or ID in the search box or setting up Filters.

2. To change the columns and their order, click Configure the speakers.

3. To access a banner's settings from the list, use sitelinks or the menu next to the name of the desired banner.

4. In the labeling columns, you can find information about data submission to the Russian state register (ERIR), the ad token, as well as the banner menu and tag settings.

5. You can edit limits by entering values in the Impression limits / Click limit columns.

   What it looks like

   

6. When editing the data, click Save to save the new settings or Cancel to discard all changes.

   What it looks like

   

February 2024

Adding a banner

We've consolidated all banner settings onto a single screen.

1. Banner formats are now displayed in a dedicated section.

2. To quickly set up your banner, use the Banner type and Template fields. The values in these fields are already filtered by the selected banner format.

3. Banner types for Display advertising and Video advertising formats are classified into Custom and Predefined.

   What it looks like

   

4. You can quickly navigate to technical requirements from the banner template list.

   What it looks like

   

5. When adding and editing a banner, you can set up its placement right away.

6. You can place individual banners from your campaign on other sites, sections, and placements, even if the campaign isn't launched there. To learn more, see Campaign and banner placement.

7. To view the placements available for your campaign, use the Selected in ad campaign list.

   What it looks like

   

Learn more about adding banners.

December 2023

Adding a campaign

We've consolidated all campaign settings on a single screen.

1. We've added a menu on the right of the screen so that you can quickly access the settings.

2. When adding or editing a campaign, you can configure its placement and targeting right away.

3. Before saving a Guarantee campaign, you can quickly forecast its performance on the right side of the screen and get a detailed breakdown. The forecast takes placement, targeting, and other campaign settings into account. To learn more, see Forecast analysis.

   What it looks like

   

4. To collapse a settings section, click next to it.

5. You can save a Guarantee campaign as a Booking. You don't need to add creatives for such a campaign right away. However, its expected traffic is taken into account when forecasting other campaigns. To learn more, see Booking.

Learn more about adding a campaign.

September 2023

Placement of campaigns and banners

1. You can expand the placement form to full screen. In full-screen mode, you can find settings for limits on impressions and CTR.

2. To find a site, section, or placement, use the search bar.

3. You can also use filters to search by location, banner type, site category, ad requests, or impressions.

4. All sites, sections, and placements are now displayed hierarchically. When you select a parent element, placement on its child elements is enabled automatically.

5. To view available or selected placements, use the Available or Selected lists, respectively. You can also apply filters and search by name in these lists.

6. Moved the Rotation method and Targeting Profile settings to a separate section in placement setup.

To learn more, see Campaign and banner placement.