Geography

Use targeting by geography to select countries, regions, cities, and regions on the map where banner impressions are allowed/prohibited. This type of targeting uses the Yandex geobase.

Step 1. Enable targeting

: Targeting is disabled by default, which means that impressions are allowed everywhere. To set up targeting, go to Targeting → Geography.

Step 2. Specify the targeting logic

You can set up targeting in different ways:

Select the country, region, city

Enable the Country, region, city option.
By default, the Whole world option is enabled. Choose the logic:
- Allow everything except: If there are fewer objects to be disabled, disable certain objects in the list.
- Prohibit everything except: If you want to enable impressions for certain objects only, disable the Whole world option and enable the desired objects in the list.

Set up targeting using the options. To do this, go to the region selection tree or enter the object name in the search bar. Three modes are available:

Semi-transparent	enabled or disabled: Inherits a value from a higher-level object.
Enabled	indicates that the user explicitly enabled the object (all child objects with a semi-transparent checkbox are also enabled).
Disabled	indicates that the user explicitly disabled the object (all child objects with a semi-transparent checkbox are disabled).

To enable or disable impressions for a particular region, enter its name in the search bar:

If the object is found in the region selection tree, select the desired mode for it.
If the object isn't found in the region selection tree, but is displayed in the search results, impressions may only be disabled. Note that this object may be part of the region with enabled impressions.

Save your changes.

The arrow pointing to the right means that there are enabled child elements.

Reset: Disables targeting by geography.

Reset current settings: Restores the settings that were saved last.

Below are two examples of targeting by geography:

Applying the “allow everything except” logic

Applying the “prohibit everything except” logic

It's necessary to enable impressions for all countries except CIS countries.

Enable targeting and leave the Whole world option on because there are fewer objects to disable (CIS only) than to enable.
Disable the CIS option (click it and wait until appears). This disables all the CIS member countries and they will inherit the setting value from the higher-level object.
Click Change. You can check the configured condition in the summary information.

This is necessary to enable impressions in Moscow and the Moscow region only.

Enable targeting, disable the Whole world option because it's required to enable fewer objects (Moscow and the Moscow region only) than to disable.
Go to the Russia → Central Federal District level and select Moscow and Moscow Oblast.
Click Change. You can check the configured condition in the summary information.

Specify the region on the map

Select the Regions on the map option to achieve more accurate targeting of ads to users. Serving ads by map regions is also useful if the target locality isn't listed in the region tree. Keep in mind that by selecting a region on the map, you risk significantly reducing the available audience for your ads.

Your ad will be served if requested from a region matching the targeting settings. The region is identified via the Yandex geobase and using the Crypta technology.

To target a specific region on the map:

Enable the Regions on the map option.
Select the Enable regions on the map setting.
Specify the region in one of the following ways:
- Enter addresses or names of organizations.
- Click Specify regions on the map and mark the desired points.
You can add a maximum of 10 regions.
Enter the radius of the area around the points in the range from 0.5 to 10 km.
Click Save.

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