Monetization reports
Monetization reports are available at the account and campaign levels.
You can see the monetization report descriptions below.
By Google monetization
Google monetization report.
By Header Bidding by monetizer
Header Bidding is a programmatic technology that you can use to directly survey multiple connected demand-side platforms when a user loads a site page and select an offer with the maximum bid.
The general Header Bidding report for monetizers is a graph and table with data for the selected period broken down by every monetizer:
| Parameter | Description |
|---|---|
| Requests | The number of requests sent to a specific Header Bidding monetizer. |
| Bids | The number of all monetizer bids received in response to the request. |
| Rejections | The number of rejections to participate in an auction. |
| Wins | The number of winning monetizer bids in an auction. |
| BidRate | The ratio of the number of bids received to the number of requests. |
| WinRate | The ratio of the number of wins to the number of bids. |
| Average bid, RUB/thousand impressions | The ratio of the average-bid to 1000 impressions. We recommend that you consider this parameter and eCPM together. |
| Amount of winning bids, RUB | The total amount of all winning bets. A deviation of up to 5% from the amount in the monetizer interface is allowed. |
| eCPM, RUB | Bid for 1000 impressions. |
The data in the report is for reference purposes. You can check the Header Bidding monetizer accounts to see the exact remuneration amount for the selected period.
Header Bidding by monetizer (by site)
Built the same as the Header Bidding report for monetizers but contains data broken down by sites.
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The ratio of the total amount of all bids to their number.