Reports
Note
Here you can learn about the new Report Builder interface. If you're working with the old interface, see Reports (old interface).
To switch to the old interface, click The old Report Builder in the upper-right corner of any Reports page.
Adfox reports contain information about responses, impressions, clicks, and CTR in real time and for the selected period. You can generate reports for the last three years.
Creating reports
You can create reports at various levels.
You can use account-level reports to view summary data on campaigns, advertisers, monetizers, and other parameters. To create a report:
- Go to the Reports tab in the main menu.
- The Report Builder will open with default settings. Set up other parameters as shown in Step 3.
- Select the report timeframe from the list at the top of the screen or specify the desired dates in the calendar.
- Click Build a report. A data chart and table are displayed below on the page.
On the Campaigns → Commercial tab, you can view impressions, clicks, and CTR of the campaign for a selected period. To view detailed statistics:
- Click Report under the campaign name.
- The Report Builder will open with default settings. Set up other parameters as shown in Step 3.
- Select the report timeframe from the list at the top of the screen or specify the desired dates in the calendar.
- Click Build a report. A data chart and table are displayed below on the page.
The report shows banner responses, impressions, clicks, and the section or platform CTR. To build a report:
- Navigate to the object (site, section, or placement) and click Reports next to its name.
- The Report Builder will open with default settings. Set up other parameters as shown in Step 3.
- Select the report timeframe from the list at the top of the screen or specify the desired dates in the calendar.
- Click Build a report. A data chart and table are displayed below on the page.
Step 1. Choose a report template or create a custom report
You can create a report from a template in Adfox. Hover over the Reports tab in the left menu and choose the report template you want from the list. If you can't find a perfect template, select the most relevant one. You can add more parameters later.
Tip
To quickly find a report template, start typing its name in the search box or select the relevant group from the list.
Templates are grouped into categories
Main
- Campaign.
- Day.
- Events.
- Time of day.
- Day of the week.
- Campaigns (NEW).
- Sites.
- Advertisers.
- Assistants/campaigns reconciliation check.
- Ad campaigns including “IMS”.
Additional
- Direct sales in Telegram (by channels).
- Categories.
- Banner types.
- Browsers.
- Device types.
- Device manufacturer.
- Operating system.
- By geography.
- By usage (Yandex.Audience segments).
- By usage (DMP segments).
- Turbo banner types.
- Industry.
- Site owners/campaigns reconciliation check.
Audience indicators
Monetization
By gender and age
- Ad requests and impressions by gender/age overlap.
- Banner impressions and responses by campaign with targeting by demographics.
By traffic
- Inventory (Yandex Audience segments).
- Inventory (DMP segments).
- Google inventory without rejections.
For planning
- By inventory.
- Only amounts.
- By country.
- By Russian city.
Monetization rewards
- By monetizers.
- By sites and monetizers.
- By sites, placements, and monetizers.
- YAN by sites, sections, ad units, and placements.
Read more about reports in the Monetization rewards section.
By user characteristics
- exclusive
- content
- page
- exclGroup
- topic
Saved reports appear in My reports.
You can also create a report manually. To do this:
- Go to Reports from the main menu and click Create a new report in the list.
Step 2. Specify the report dates
Select the report timeframe from the list at the top of the screen or specify the desired dates in the calendar.
Step 3. Set up dimensions, metrics, and filters
If you're using a template to create your report, the main parameters will be set automatically. You can always add new parameters or remove parameters that are already in place.
If you're creating a report from scratch, you will need to set all the parameters manually.
Determine the parameters that the report data is grouped by.
To add a dimension parameter, click 
in the dimensions section and select the values you need from the list.
The parameters you choose will appear on the right side of the modal window. When a report is generated, dimensions are applied in the order they're listed in the settings. Change the order of dimensions by dragging and dropping their names in the modal window or on the panel. You can remove any elements you don't need by clicking 
.
Statistical metrics that you want to check for the selected data range.
To add a metric, click in the metrics section and select the values you need from the list. Check the metric's meaning in the Glossary or by hovering over 
next to the metric name.
The metrics you choose will appear on the right side of the modal window. When a report is generated, dimensions are applied in the order they're listed in the settings. Change the order of metrics by dragging and dropping their names in the modal window or on the panel. You can remove any elements you don't need by clicking .
Filters define the data that your report will be based on. You can set filters for a specific site, ad unit, platform, and so on.
To add a filter:
- Click
Filters. - The filter bar will appear. To open the list of available filters, click .
- Select the parameter you want to use to filter your report data. In the window that opens, use the search box or select a parameter from the relevant group.
- Specify a value for the selected parameter: choose an option from the drop-down list or enter it manually.
Data limit on the chart
When choosing parameters, please keep in mind that the chart in your report may be incomplete if there is too much data. This restriction is applied to avoid issues when rendering charts.
For reports with a lot of data, all the rows in the table are sorted by the selected metrics in descending order and only the first 500 rows are taken into account when rendering the report chart. Moreover, groupings are only included in the chart if all their data for the desired period made it into the first 500 rows. If some of the grouping's data is excluded from the first 500 rows, the grouping will not be shown in the chart at all.
If you wish to display all of the report's data on the chart, you can limit the amount of data listed in the report via filters, shorten the report's timeframe, or reduce the number of groupings in the report. You don't need to limit the number of metrics used in the report, because they don't affect the number of rows displayed in the table.
Report setup example
Traffic analysis by campaign
To build a report, select the Campaign name dimension and the Total ad requests, Revenue metrics.
Evaluate how requests are distributed among campaigns and how much revenue each of them brings. Based on this data, you can evaluate how effective each campaign is. For example, if fewer requests generate more revenue, this is a profitable campaign.
Site performance analysis
You can use the report data to identify traffic losses at each impression stage. To build a report, select the Site name dimension and the following metrics:
- Total ad requests
- Banner ad responses
- Impressions
- Renders
- Total ad requests without rejections
- Unfilled ad responses
The number of banner impressions and responses may vary based on the campaign's viewability settings. If there are a lot of unfilled ad responses, change your campaign settings: more restrictions cause fewer impressions.
What the report settings fields look like
Step 4. Click Build a report
A chart and a data table will then appear at the bottom of the page.
Viewing reports
The report is available as a chart and a table.
You can display a line chart or a bar chart. To choose a chart type, use the drop-down menu above the chart on the right.
To adjust chart detail, select a period on the “Details” panel: year, month, day, hour, or “not specified”.
The horizontal axis displays the following information:
- For line charts: dimensions by period.
- For bar charts: dimensions by category.
To remove a grouping from the chart, disable the grouping in the grouping list on the right.
The metric values are on the vertical axis. By default, the chart displays all metrics once it's built. You can enable or disable metric display from the list above the chart.
If you wish to view the exact value of a metric, hover your cursor over the corresponding row or column. A field with the name and value of the desired metric will then be displayed.
If needed, you can toggle the chart by clicking 
Graph on the right side of the report settings panel.
You can choose the table type:
- Simplified data table.
- Hierarchical table with grouped data.
Hierarchical tables display structured data, with low-level items nested inside higher-level items. Click 
to switch from a simplified table to a hierarchical table.
You can sort table data by any column — just click the column name. The data will be sorted, and an arrow icon (↑ or ↓) will appear next to the column name to show the sort direction. You can sort the following data:
- Parameters with a numeric value may be sorted in descending or ascending order.
- Parameters with a text value may be sorted alphabetically.
To reorder columns, change the order of metrics or dimensions in the report settings.
More report actions
Use the options next to the report name to:
Add report parameters:
- : Name the report and save it to My reports in the side menu.
: Copy the report link and share it with others (only authorized Adfox users can view the report).
Rename or delete a report (available only for saved reports in “My reports”):
→ Rename it: Set custom names for your reports, even those generated from standard templates.- → Delete: Delete any generated report, including from My reports in the side menu.
Saving reports
To save the report in XLSX format, click 
. You'll find this option on the right side of the data area.
You can create widgets based on reports on the Dashboard tab. A widgets contains statistics for a short period of time, such as a day, the last three days, or a week. You can flexibly manage data: change views or change the set of metrics to be shown on the chart without refreshing the page. To learn more about widgets, see Dashboard.