Labeling of social ads

In Adfox, you can label social ads and send data to the state register.

Register an ad creative

Register your creative in Adfox following the instructions:

1. Create counterparties — participants of the advertising chain.

2. Enter information about the contract with the end advertiser. When creating a contract, select its type:

   • Social advertising contract with payment — if the banner content qualifies as social advertising but the placement of these banners isn't ordered by a social ad operator.
   • Social advertising contract by quota — if the banners are provided by a social ad operator.

3. Add labeling data to the site's structure in Adfox.

4. Include the labeling data in the campaign.

5. Include information about the creative in the banner.

   If necessary, add the “Social ad” label and the banner menu. In the Advertising label settings section:

   • In the Ad label list, select Ad or Social ad, and the label will be added to the banner. If the creative's design already includes the label, you can keep Disabled in the drop-down list.

     Note

     Adding the “Social ad” label doesn't automatically define the creative content as social ad. To label creative content as a social advertisement in the state register, select Social ads contract for the corresponding contract with the end advertiser.

   • In the Domain field, specify the advertiser domain, and it will be added to the label: “Ad | example.com” or “Social ad | example.com” (only if you select Ad or Social ad in the drop-down list).

   To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the menu icon  will be displayed in the upper right corner of it. When a user clicks this icon, the advertiser information and the copy token button appear (if ad register is enabled for the banner and a third-party token is specified).

   To learn more about the label and the banner menu, see Ad label and banner menu in Adfox banners.

Submit an ad labeling report

At the end of the reporting period, submit an invoice via Adfox. If the invoice doesn't have an amount, leave the The amount of the act field empty.

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