Ad register reports

How do I know if I need to submit an ad register report?

advertising-chain-svg

To determine if you need to submit a report and where you should send your ad data, choose your role in the advertising chain and answer the questions about getting a token.

How do I submit a report if I'm:

Did you get the token yourself?

How did you get the token?

Send the data to the Yandex advertising data operator via the API. To learn more, see the documentation for the Yandex advertising data operator.

Submit a report in the Adfox interface. To learn how to do that, see Submitting reports in the Adfox interface.

Send the data to the advertising data operator you received the token from. Learn more in the advertising data operator's documentation.

You don't need to submit any data since your contractor will handle that.

Did you get the token yourself?

How did you get the token?

Send the data to the Yandex advertising data operator via the API. To learn more, see the documentation for the Yandex advertising data operator.

Submit a report in the Adfox interface. To learn how to do that, see Submitting reports in the Adfox interface.

Send the data to the advertising data operator you received the token from. Learn more in the advertising data operator's documentation.

Send the data to any advertising data operator or to the Yandex advertising data operator's office (if the primary contract details are available).

You don't need to submit any data since your contractor will handle that. You're only required to submit your revenue invoice.

Did you get the token yourself?

How did you get the token?

Send the data to the Yandex advertising data operator via the API. To learn more, see the documentation for the Yandex advertising data operator.

Submit a report in the Adfox interface. To learn how to do that, see Submitting reports in the Adfox interface.

Send the data to the advertising data operator you received the token from. Learn more in the advertising data operator's documentation.

Send the data to any advertising data operator or to the Yandex advertising data operator's office (if the primary contract details are available).

Send the data after Adfox generates a Self-promotion invoice. To do so, open the invoice and click Submit.

Rules for submitting ad register reports

  • Data must be submitted within 30 days of the last day of the reporting month.

  • The advertising creatives that you report on were registered with the Yandex advertising data operator in the Adfox interface.

  • All advertising chain participants are required to submit reports on their revenue invoices:

    • Each invoice should be submitted once by only one of the advertising chain participants.

    • One chain participant can delegate the responsibility to submit invoices to another participant. In that case, the legal liability to submit the data remains with the participant who issued the invoice.

      Note

      The advertiser may delegate both the responsibility and legal liability to submit invoices to its contractor. This must be stipulated in the contract between the advertiser and the contractor.

  • Ad impression reports should be submitted once by the chain participant that registered the advertising creative content and received a token from the advertising data operator. That participant should submit an invoice and statistics to the advertising data operator the token was received from.

Submitting a report in the Adfox interface

Alert

Be sure to submit your ad placement reports to ERIR on time. According to the Federal Law “On Advertising”, all participants in the advertising chain must report on ad placement no later than the 30th day of the month following the month of ad launch on their placements. If you haven't received the paper invoice yet but the ERIR reporting deadline is approaching, submit the statistics without the invoice. Learn more in the Statistics without invoice section.

Step 1. Make sure the data at all levels is correct

Site

  1. Make sure Transfer the site to the ERIR is enabled in the parameters of the site where the ad is placed and that the labeling data is filled out:

    • Placement type: Site, app, or information system.

    • Name: Name of the site to be added to the ad register.

    • Site URL: Site or video resource domain, blog URL, or URL for downloading an app that starts with http:// or https://.

      If the site is hosted on a third-party platform, please provide its exact URL. For example, the URL of a Telegram channel or blog on Zen.

    • Contractor: Contractor (domain, video resource, blog, or app owner) that you added in the Marking tab earlier.

      If the contractor isn't the sole owner of the resource (for example, an aggregator site), leave the field empty.

  2. Make sure you correctly defined the site structure. For more information, see Add the site structure.

Contract with the advertiser (direct and primary contracts: for advertising chains with and without intermediaries)

Specify the type of contract you have with the end advertiser if you haven't before:

  1. Go to the list of contracts: Marking → Contracts.

  2. In the Сontract price field, select one of the options:

    • A paid contract: The contractor is paid the amount specified in the contract. In the The amount of the contract field, specify exactly how much the contractor is to be paid.

    • Gratuitous contract: The contractor doesn't receive payment under the contract. The amount of the contract field will be hidden, and the value The amount of the contract = 0 will be passed to the ERIR. At the same time, the cost of services may be specified in the invoices.

    • There is no price in the contract: The contractor gets paid, but the amount isn't specified in the contract. The The amount of the contract field is hidden and not submitted to ERIR. Specify the cost of services under this contract in the invoice.

    For the Intermediary contract type, be sure to specify the exact amount to be paid.

  3. Open your contract with the advertiser (primary contract). In Contract role, select one of the options:

    • Select Agreement between the Publisher and the Advertiser if the advertiser and the publisher have a direct contract that doesn't involve any intermediaries.

    • Select Agreement between the Advertiser and the Performer if the advertiser has a contract with an agency (provider) that ordered placement from a publisher.

  4. Save your changes.


If Adfox reports an error while saving

  1. On the Campaigns or Campaigns (NEW) tab, select the campaigns created under this contract.

  2. Temporarily unlink your contract from all campaigns using one of the following methods:

    • Select Do not submit data to state register in the Submission to ad register field, which you'll find in the campaign parameters.
    • Change the selected option in Agreement between the Advertiser and the Performer from the current contract to any other one (for example, a self-promotion contract).

  3. Save your changes.

  4. Change the contract type in the Marking → Contracts tab.

  5. Make sure you reselect the right contract in the campaign parameters.

Contract with the publisher (final contract: for advertising chains that involve intermediaries)

If your advertising chain involves intermediaries, you need to fill in the details of the contract between the publisher and the intermediary (final contract):

  1. Go to Marking → Contracts.
  2. Click Create in the upper-right corner.
  3. Enter the details of the contract with the publisher (domain, video resource, blog, or app owner).

  4. In the Сontract price field, select one of the options:

    • A paid contract: The contractor is paid the amount specified in the contract. In the The amount of the contract field, specify exactly how much the contractor is to be paid.

    • Gratuitous contract: The contractor doesn't receive payment under the contract. The amount of the contract field will be hidden, and the value The amount of the contract = 0 will be passed to the ERIR. At the same time, the cost of services may be specified in the invoices.

    • There is no price in the contract: The contractor gets paid, but the amount isn't specified in the contract. The The amount of the contract field is hidden and not submitted to ERIR. Specify the cost of services under this contract in the invoice.

    For the Intermediary contract type, be sure to specify the exact amount to be paid.

  5. In Contract role, select Agreement between the Publisher and the Customer (Intermediary).
  6. Click Create. Once the changes have been saved, the contract is assigned an ID in the Yandex advertising data operator.

Warning

Make sure to specify that contract in the Agreement between the Publisher and the Customer (Intermediary) field for all relevant campaigns.

Campaigns

Make sure the contract details in your campaign parameters are correct:

  • If the campaign was created as part of a direct contract between the advertiser and the placement owner that doesn't involve intermediaries, enter the [Direct] contract in the Agreement between the Advertiser and the Performer field.

  • If your advertising chain involves intermediaries, fill out the following two fields:

    • In Agreement between the Advertiser and the Performer, enter the [Primary] contract.
    • In Agreement between the Publisher and the Customer (Intermediary), enter the [Final] contract.

If you need to change a contract or sign an additional agreement in an active advertising campaign for a new reporting period, create a new campaign. Linking a new contract to the current campaign changes the contract information for the whole period.

Tip

Under Marking → List of tagged campaigns, you can find an Excel file that combines data on all labeled campaigns.

The campaign is exported if:

  1. The campaign was created before the invoice end date.
  2. The campaign end date isn't earlier than the invoice start date.

The campaign will appear in the file even if you haven't actually run its ads.

Banners

Make sure all banner parameter fields under Settings for Russian ad register are filled out.

  • Submission to ad register: If the creative content is going to be added to the ad register, select Submit data to state register.
  • Description: General description of the advertised products or services.
  • Ad distribution type: Creative format (banner, video, or other).
  • Target URL: Link to the advertiser site.

To learn more, see Transferring data and getting a token.

Step 2. Add the details of the invoice for the final contract

Note

Starting from the API version 5, you no longer need to specify the VAT for ERIR.

  1. Go to Marking → Invoices.

  2. In the upper-right corner, click Create an act.

  3. In the window that opens, select Act.

  4. Enter the invoice data under the final contract:

    • Act: Invoice name or number.
    • Reporting period: The start and end dates for the reporting period. It can be no longer than 92 days.
    • Date: Invoice date.

    • Final contract: Contract under which the invoice was issued.

      Note

      You can't create an invoice without the final contract. If you can't find the contract you're looking for in the drop-down list, check that Contract role you selected is accurate (see Step 1).

    • The role of the customer and The role of the performer: Select roles. The customer can have one of the following roles:

      • Advertising agency
      • Advertising distributor
      • Advertising system operator
      • Advertiser

      Note

      If you have a direct or intermediary contract in which an advertising agency represents an advertiser, the customer can't have the advertising distributor role.

      How to choose the right roles:

      When the contract party is an advertiser or advertising agency

      Choose the performer's role based on the customer's role:

      Customer role

      Possible performer roles

      Advertiser
      • Advertising agency
      • Advertising distributor
      • Advertising system operator

      Advertising agency
      • Advertising agency
      • Advertising distributor
      • Advertising system operator

      Advertising system operator
      • Advertising distributor
      • Advertising system operator
      When the agent acts on behalf of the advertiser

      Select Advertising distributor for the customer and Advertising agency for the performer.

      For self-promotion contracts

      Select Advertiser for the customer and Advertising distributor for the performer.

    • The amount of the act: Enter the total amount of the invoice. If the amount includes VAT, select The amount is inclusive of VAT.

  5. Click Create an act. You'll see a window with the invoice details and a list of all campaigns linked to the final contract.

  1. Go to Marking → Invoices.

  2. In the upper-right corner, click Create an act.

  3. In the window that opens, select Statistics without invoice.

  4. Enter the invoice data under the final contract:

    • Reporting period: The start and end dates for the reporting period. It can be no longer than 92 days.

    • Final contract: Contract under which the invoice was issued.

      Note

      You can't create an invoice without the final contract. If you can't find the contract you're looking for in the drop-down list, check that Contract role you selected is accurate (see Step 1).

    • The role of the customer and The role of the performer: Select roles. The customer can have one of the following roles:

      • Advertising agency
      • Advertising distributor
      • Advertising system operator
      • Advertiser

      Note

      If you have a direct or intermediary contract in which an advertising agency represents an advertiser, the customer can't have the advertising distributor role.

      How to choose the right roles:

      When the contract party is an advertiser or advertising agency

      Choose the performer's role based on the customer's role:

      Customer role

      Possible performer roles

      Advertiser
      • Advertising agency
      • Advertising distributor
      • Advertising system operator

      Advertising agency
      • Advertising agency
      • Advertising distributor
      • Advertising system operator

      Advertising system operator
      • Advertising distributor
      • Advertising system operator
      When the agent acts on behalf of the advertiser

      Select Advertising distributor for the customer and Advertising agency for the performer.

      For self-promotion contracts

      Select Advertiser for the customer and Advertising distributor for the performer.

    • The amount of the act: Enter the total amount of the invoice. If the amount includes VAT, select The amount is inclusive of VAT.

  5. Click Create an act. You'll see a window with the invoice details and a list of all campaigns linked to the final contract.

Step 3. Divide the invoice amount and the number of impressions between your campaigns and submit the data to the Yandex advertising data operator

  1. In the list, select the campaigns that are included in the invoice. A campaign should only refer to one invoice: you can't add one campaign to multiple invoices.

  2. Make sure that the invoice amount is correctly divided between the selected campaigns. By default, the amount is divided evenly. If the original invoice has different campaign amounts, change the value in the Amount column to the correct one for each campaign.

    The total amount for all selected campaigns is shown in the field Amount by campaigns at the top of the invoice. This total can be the same or lower (if the original invoice includes services that aren't subject to labeling) than the invoice amount. The amount by campaigns can't exceed the invoice amount.

  3. The actual number of impressions in the Adfox Impressions field is determined automatically based on Adfox statistics. It's also submitted to the state register.

    Alert

    For each campaign, specify the number of planned impressions from the invoice in the Impressions by act field. Don't leave the field empty.

  4. Click Save.

  5. To send the data to the Yandex advertising data operator, click Send the act to the ORD.

Step 4. Make sure to regularly check the data for errors

Once the contract and contractor are created and settings for the ad register are enabled, the Yandex ADO sends all the data about these objects for verification to the state register. If any objects fail the check, you'll see them in the Errors tab.

We recommend fixing the errors in the following order before you submit reports: contractor → contract → campaign → banner → act.

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Labeling ads without Adfox impressions