Ad register reports

How do I know if I need to submit ad register data?

Specify your role in the advertising chain and answer token-related questions to find out if you need to submit an invoice and where to send the data.

How do I submit a report if I'm...

Rules for submitting ad register reports

• Data must be submitted within 30 days of the last day of the reporting month.

• The advertising creatives that you report on must be registered with the Yandex Advertising Data Operator via the Adfox interface.

• All advertising chain participants are required to submit reports on their revenue invoices:

  • Each invoice should be submitted once by only one of the advertising chain participants.

  • A stakeholder may delegate the responsibility to submit invoices to another stakeholder. In that case, the legal liability to submit the data remains with the stakeholder who issued the invoice.

    Note

    The advertiser may delegate both the responsibility and legal liability to submit invoices to their counterparty. This must be stipulated in the contract between the advertiser and the counterparty.

• Ad impression reports should be submitted once by the chain participant that registered the advertising creative content and received a token from the advertising data operator. That participant should submit an invoice and statistics to the advertising data operator from which they've received the token.

Submitting invoices via the Adfox interface

Step 1. Make sure that the data at all levels is correct

Step 2. Add the invoice details for the final contract

Step 3. Add the breakdowns of contract amounts (for direct or primary contracts)

In this case, the breakdown operation refers to breaking down the invoice amount by original contracts with customers for the campaigns listed in the invoice.

1. Open the invoice and click Add Location in the invoice editing form.

2. In the Agreement/Addendum field, select the contract to add a breakdown for.

3. Enter the amount (the share of the invoice amount that is attributable to the contract with the end advertiser):

   • The amount without VAT and The amount including VAT: Specify the invoice amount in rubles manually.

   • VAT rate, % and The amount of VAT: Field values are calculated automatically. To edit the data, click the field you need and enter a new value.

4. Save changes.

Step 4. Add campaigns, download the file with preliminary statistics, review it, fill out the missing data, then upload the file to the invoice and send it to the advertising data operator.

1. In the list, select the campaigns that are included in the invoice. An ad campaign should only refer to one invoice: you can't add one campaign to multiple invoices.

2. Make sure that the invoice amount is correctly divided between the selected campaigns. By default, the amount is divided evenly. If the campaign amounts vary in the original invoice, change the value in the Amount column to the correct one for each campaign.

   The total amount for all selected campaigns appears in the Amount by campaigns field at the top of the invoice. Th total can be the same or lower (if the original invoice includes services that don't need to be labeled) than the invoice amount. The amount by campaigns can't exceed the invoice amount.

3. The actual number of impressions in the Adfox Impressions field is determined automatically based on Adfox statistics. It's also submitted to the state register.

   Alert

   For each campaign, be sure to specify the number of planned impressions from the invoice in the Impressions by act field. Don't leave the field empty.

4. Click Save.

5. In the bar, click Download a file with preliminary statistics.

6. Make sure that all rows with statistics were collected correctly and that all data in the required columns is accurate. Required columns appear in bold. Optional columns, which are uploaded for convenience and are NOT sent to the advertising data operator, appear in italics.

   How to fill out the columns:

   You can add and delete rows and edit cell data. You can't modify the columns.

   • Кампания (optional, can be empty): Name of the campaign as it appears in Adfox.

   • ID кампании (optional, can be empty): ID of the campaign as it appears in Adfox.

   • Баннер (optional, can be empty): Name of the banner as it appears in Adfox.

   • ID баннера: Specify the ID of the banner for which you obtained the token and for which you're sending statistics.

   • Сайт (optional, can be empty): Name of the site where the banner was served, as it appears in Adfox.

   • ID сайта: Specify the ID of the site where the banner was served.

   • Плановые показы: Specify the number of planned impressions.

   • Фактические показы: Specify the number of actual impressions.

   • Сумма (рубли), Сумма НДС (рубли), Сумма без НДС (рубли): Specify the totals by banner and site. You can round the values to whole numbers or include kopecks. When specifying kopecks, use a period or a comma as the separator. You can specify up to three digits after the decimal point. For example: 74443.9, 74443.86, 74443,865.

   • Ставка НДС: Specify the VAT rate as a whole number.

   • Стоимость единицы оказания услуг (рубли): Specify the cost in rubles.

   • Тип кампании: This field is pre-filled using information from the campaign parameters. Acceptable values: other cpm cpc cpa

   • Фактическая дата начала показов, Фактическая дата окончания показов, Плановая дата начала показов, Плановая дата окончания показов: Specify the banner impression period in YYYY-MM-DD format.

   If everything is correct, upload the statistics file to the invoice.

   Otherwise, make the necessary changes, then upload the updated file.

   You can download and re-upload the file as many times as you need.

7. The Send the invoice and statistics to the advertising data operator button becomes available only after you've uploaded the file.

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