Frequently asked questions about labeling

Yes, you can. To do this, go to the tab Users → Assistants → Parameters and enable the option Ad register. Restricting the management of contracts and contractors.

Publishers need to get consent from their partners to submit their data. Discuss the format and type of such consent with your legal department or an external law consultant.

To launch a campaign, be sure to enter information about the primary-contract.

If you plan to submit ad register reports in the Adfox interface, you also need to specify information about the final-contract. You can do it at any time: before, during, or after running the campaign.

For the advertising agency, select the Customer and provider role.

To determine the type of relationship under a specific contract, contact your lawyers.

When creating a contract in Adfox, be sure to use the numbers of actually existing contracts.

In the site parameters in Adfox, you must specify the actual owner of the site, the site's domain and its type. If you place campaigns or banners for different sites on the same placement (site), you must split them by owners: one site — one owner.

To unlink a contract from a campaign, select Do not submit data to state register in the Submission to ad register field in the campaign parameters.

You can create an advertising campaign without labeling it. You can get a token and launch a labeled campaign only after you add your contractors and contract in Adfox and enable the option Submit data to state register.

No, the campaign and banner labeling settings are available to all assistants by default. You can't disable an assistant's visibility or deny them access to the settings.

No, you need to enable labeling manually for each flight. Labeling is disabled by default in the flight settings even if it's enabled in your Campaign (NEW).

In the Creative OKVEDs field, specify the OKVED code of the advertised product or service (it may differ from the main OKVED of the advertiser company). Legal entities may omit the OKVED code.

At the campaign level, specifying the OKVED code is optional. At the banner level, the OKVED code must be entered by individuals and individual entrepreneurs, foreign persons need to specify Russian OKVED codes.

The advertiser can have several advertised goods or services that different OKVED codes may apply to. If you have multiple codes, enter them in the appropriate field, separated by commas.

The state register supports OKVED codes of the following types:

• XX.X
• XX.XX
• XX.XX.X
• XX.XX.XX

If you have an XX-type OKVED code, add zeros to it: XX.00.

If labeling is enabled in the banner parameters, you need to fill out one of these fields:

• Creative text data — The text shown on the banner.
• Creative file link — A link to an image, HTML file, or video.
• Creative image description — A textual description of the image.

You can submit creative data to the state register automatically, including for the HTML code field. To learn more, see Submit creative data to the state register automatically.

In all preset templates, creative parameters are automatically submitted to the state register (if ad register is enabled for the banner). When adding banners with such a template, you'll see this icon next to the field for your creative: . In this case, you don't have to fill in the fields in the Marking: creative data section.

For custom templates, you need to set up automatic creative data sending yourself. To learn how to do this, see Submit creative data to the state register automatically.

In the Target URL field, enter the landing page of the advertiser's website.

In the Click-through URL field, enter the link required for the banner: it can be a link to the advertiser's website (as in the Target URL field) or a click link from a third-party system (Adriver or Weborama).

Enable labeling and enter the contract at the campaign (flight) creation step. When adding the labeled banner, enable Submit data to state register. For the other banners, select Do not submit data to state register.

For the section with the labeling settings to appear in the banner parameters, enable labeling in the parameters of your campaign (flight).

Labeling is disabled for banner copies by default. If you need to enable labeling, you can do it manually.

Yes, Adfox enables you to place ads without tokens (for example, when running test campaigns).

If your ads are subject to labeling according to the law “On Advertising”, you must submit ad information to the state register (even if you don't get rewarded for placing ads). To learn how to transfer information about advertising your own products, see Labeling self-promotion.

Adfox generates monthly invoices with self-promotion statistics. Open one and click Submit to submit it.

You don't have to label ads of your products or services if the ads are distributed by advertisers, ad distributors, and ad system operators that send ad materials to specific email addresses or mailing lists.

Please note that only ads that are placed online are subject to labeling. To learn whether your placement format is an ad or not, consult your lawyers or seek clarification from the regulatory authority (Roskomnadzor).

You can label an advertising article in Adfox. To do this, register the creative in Adfox and add the ad labeling data to the article. To learn more, see Labeling ads without Adfox impressions.

You can register the creative and get a token for your ad via Adfox. To learn more, see Labeling ads without Adfox impressions.

For your direct sales advertised through Adfox, you must enable data transfer to the state register. For ad units placed in the Yandex Advertising Network, you don't need to transmit anything else: Yandex will do it for you.

A token is a unique ID of an ad (banner, video clip, or other ad type) that contains information about the end advertiser. The advertising data operator issues a token for each creative. All the ad-related data is assigned to the token. The token issued by the Yandex advertising data operator is added to the click link when the banner is served. Tokens issued by other advertising data operators may be placed on ads differently.

If the labeling via the Yandex advertising data operator is enabled in the banner settings (the option Submit data to state register), then when you save your banner in Adfox, the Yandex advertising data operator receives the data about the creative and generates a token. The token is assigned to the banner automatically.

The token is assigned when the banner is saved.

If you launch a campaign and add a banner through Adfox with the option Submit data to state register, then the token is issued and added to the click link automatically. No need to do anything else: the token is assigned and added to the banner by default.

We are currently revising the Adfox interface to reflect assignment of the token. Follow our updates.

You can only look up the token after you save the banner. To do this, open the parameters of the banner that you saved and find the token under Ad register.

No, you don't have to do that.

The token won't be shown on the banner, but you can copy it from the banner menu (if enabled). To learn more, see Ad label and banner menu in Adfox banners.

You don't have to do this. The token is assigned to the banner automatically if submitting the data to the state register is enabled.

When a banner includes a token (you enabled labeling or provided a third-party token), it is appended to the click link's erid parameter.

To add a token to a non-clickable banner, enable the Show banner menu option in the banner settings. When the banner is served, the menu icon  will be displayed in its upper-right corner. When a user clicks this icon, the advertiser's details and a token link appear (if ad labeling is enabled for the banner or a third-party token is specified).

To learn more, see Ad label and banner menu in Adfox banners.

1. Go to the banner settings.
2. Select Do not submit data to state register in the Submission to ad register field.
3. Under Advertising Label Settings, select Show banner menu and, in the Third-party token field, enter the token value from a third-party advertising data operator. The third-party token will be shown in the banner menu.

We recommend that you only add the token to the banner menu. To learn more, see Ad label and banner menu in Adfox banners.

The Federal law On Advertising" requires that you specify the advertiser in your ad or give a link to a resource where you can learn more about the advertiser.

Yes, you can enable the label on the banners with Do not submit data to state register selected in the labeling settings.

If the ad label is enabled in the banner settings, the label is rendered in the upper-left corner. The size of the “Ad” label is 54 × 12 px with 4 px margins on the top and left. If a link to the advertiser's website is specified in the Domain field in the banner settings, the width of the link will be added to the label width.

Open the banner template parameters:

1. Go to Settings → Banner type.
2. Find the desired banner type and open the Templates templates added for it.
3. Click Settings next to the desired template.

In the template parameters, enable Add an Ad label setting. A section with the label settings should then appear in the banner parameters.

If you enabled the option in the template parameters but the section with the Ad label setting didn't appear, write to Adfox support.

You can only submit invoices for campaigns for which ad creatives were registered in Adfox during setup.

With the Yandex advertising data operator API, you can label any advertising materials.

If you label creative content using the Yandex advertising data operator API and launch campaigns with it in Adfox, be sure to only submit reports through the Yandex advertising data operator API.

Invoices, impression statistics, and placement information should be submitted to the advertising data operator the third-party token was received from and the creative content was registered with. You can't submit reports on third-party tokens using Adfox or the Yandex Advertising Data operator's account.

You can submit a revenue invoice for another advertising chain participant (provided that this participant did not register any creatives and did not receive any tokens) to any advertising data operator or the Yandex advertising data operator's account. In addition to the revenue invoice issued by this participant, you also need to specify the details of the primary-contract.

You can't submit the invoice in the Adfox interface.

The amount in the Report can be greater than the total amount for Adfox campaigns if the publisher provided other services under their contract.

The impression data from Adfox statistics reports is sent to the state register.

No, we don't send intermediate statistics to the state register.