Tags in click-through links
Tags are added to the click-through link that leads to the advertiser's site. They can help you track traffic sources more accurately in web analytics systems. For example, you can use this information to analyze how effective a particular ad type (such as display or contextual ads) is.
Using tags can help solve issues with sending the referer (it can sometimes be sent incorrectly, like when the user clicks a banner placed in an iFrame). This also enables the advertiser to collect more statistical samples by traffic sources: by banner and campaign as well as by the site that the visitor came from. That information is added to what the counter reads from referer.
You can manually add a UTM tag to the link that leads to the advertiser's site. UTM parameters support both static values and macros that dynamically add data.
Macros that can be used in tag parameters
| Macro | Description |
|---|---|
%banner.id% |
The banner ID. |
%campaign.id% |
The ad campaign ID. |
%owner.id% |
The account ID. |
%place.id% |
The placement ID. |
%section.id% |
The section ID. |
%site.id% |
The site ID. |
%supercampaign.id% |
The supercampaign ID. |
%request.puidN% |
The user characteristic values obtained from the banner request, where N is the characteristic number from 1 to 63. |
Sample UTM tag:
utm_ban=%banner.id%&utm_camp=%campaign.id%&utm_place=%place.id%&utm_site=%site.id%&utm_puid1=%request.puid1%