Action tracking points

Action tracking points are code installed on an advertiser's website that you can use to track user behavior.

Creating action tracking points

1. Go to the Users → Advertisers tab. Next to the advertiser you're looking for, click Action tracking points.

2. Click + Add to create a single tracking point.

3. Click ✓ Create a template to create a tracking point template. That lets you use an ad tag template rather than specific ad tags to insert action tracking points. The code itself determines its location on the site and will use the required action tracking point.

   Alert

   Templates you create cannot be deleted or edited.

4. Configure the action tracking point:

   • ID: This is the unique number of the action tracking point. It is generated automatically by the system. We do not recommend changing it.
   • Name: Required parameter. For example, it may correspond to the section name on pages where the action tracking point will be set.
   • Category: Needed to set up behavioral targeting. Only temporary categories can be assigned to action tracking points. Learn more about categories.
   • Template type: Standard or POSIX.2. Identifies the template you will use to set the site sections where this action tracking point will be located. Learn more about template types.
   • Referer template: Sets the position of the action tracking point on the site.
   • Size: The action tracking point parameter that sets the page value for the advertiser. For example, the size of the home page may be 1, while the size of the “thank you for your purchase” page may be 10. The size of the action point can be assigned arbitrarily, but it must be greater than or equal to 1. The recommended range of values is from 1 to 10.

5. Click Add.

6. Open the action tracking point you created, go to the Ad tag tab, and copy the code. The code should be added to the advertiser's website in the body of the pages where you plan to place action tracking points.

Statistics

To view the tag readings, click Reports next to the campaign and select the Action tracking points report. The report is available to advertisers by default.

Site owners can also view tag readings in the Advertisers → Action tracking points tab.

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