Session impressions
To implement the synchronous display of banners from the same ad campaign on different placements of the same site page, you can use the Session type: session on page feature.
Two settings are important for the session to work correctly:
- The ad campaign has an enabled session.
- The placement code type is set to session on page.
Alert
Session impressions are available only for Guarantee campaigns.
Session impressions on one page
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When creating or editing a campaign, enable the Session screenings option.
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Go to the Sites tab and select the placements where you want to run session campaigns.
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In the placement parameters, specify the session on page code type.
The placement code types are:
- session on page supports both regular and session campaigns.
- regular supports only regular campaigns.
About campaign impressions on session placements
When a page has two or more session on page placements:
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If a session campaign is selected for display for the first session code that loads on the page, banners from the same campaign or default ones can be displayed for all other session codes on the page.
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If a regular (non-session) campaign or default is selected for display for the first session code that loads on the page, a regular (non-session) campaign or default is selected for display for all other session codes on the page.
How to correctly set up limits for a session campaign
If you need to set up general limits for a session campaign or frequency targeting, keep in mind that there are multiple banners in the ad campaign that are displayed simultaneously, and these impressions are summed up at the campaign level.
To set up campaign limits, use the following formula:
a*N
Where a is the number of impressions of the site page and N is the number of banners in the session ad campaign.
So if there are 3 banners (N) in the ad campaign, and the entire campaign needs 5 impressions (a), multiply 3 × 5 and put 15 in the number of impressions box. This means that each banner will be displayed five times.