Underdeliveries

You can monitor the intensity of ad campaign impressions and optimize their parameters through underdelivery tracking.

To get data about underdeliveries:

1. Go to the Campaigns → Underdelivery tab. You'll see a list of campaigns that for some reason didn't have enough time to reach their limit.

2. Set the search criteria by campaign type:

   • All active campaigns with underdelivery (default): A list of active campaigns that have at least one active banner with an underdelivery for the entire period.
   • Only campaigns with underdelivery for yesterday: A list of campaigns that didn't reach their daily limit of impressions or clicks yesterday.
   • All active campaigns: A list of all active campaigns and information on them.

   The resulting list of parameters depends on the campaign type. The data on impressions and clicks is updated in real time. The data on underdelivery is valid as of the previous hour.

   List of parameters of the underdelivery report for different campaign types

   All active campaigns with an underdelivery	Only campaigns with underdelivery for yesterday	All active campaigns
   Campaign ID Campaign Advertiser Status, level, priority Impressions ordered. The planned number of impressions from the campaign settings Impressions run. The number of impressions run during the campaign period (data from the counters) Impressions remaining. The difference between the numbers of impressions ordered and currently run Impression underdelivery. The current lag of impression running compared to the forecast based on daily fluctuations in the site owner's traffic Impression underdelivery ratio. If it's less than 1, it means that the campaign runs faster than planned Days until the end of campaign Clicks ordered. The planned number of clicks from the campaign settings Clicks run. The number of banner clicks during the campaign period Clicks underdelivery. The data is current for the previous hour Clicks underdelivery ratio. If it's less than 1, it means that there were more clicks than planned	Campaign ID Campaign Advertiser Status, level, priority Impressions per day ordered. The planned number of impressions per day from the campaign settings Impressions for yesterday. The number of impressions for yesterday Impression underdelivery. Data on impression underdelivery for yesterday Clicks per day ordered. The planned number of clicks per day from the campaign settings Clicks for yesterday. The number of banner clicks for yesterday Clicks underdelivery. Data on click underdelivery for yesterday Impressions ordered. The planned number of impressions from the campaign settings Impressions run. The number of impressions run during the campaign period (data from the counters) Impression underdelivery coefficient for yesterday. If it's less than 1, it means that the campaign runs faster than planned Days until the end of campaign. Clicks ordered. The planned number of clicks from the campaign settings Clicks run. The number of banner clicks during the campaign period Click underdelivery coefficient for yesterday. If it's less than 1, it means that there were more clicks than planned	Campaign ID Campaign Advertiser Status, level, priority Impressions per day ordered. The planned number of impressions per day from the campaign settings Impressions for yesterday. The number of impressions for yesterday Impression underdelivery. Data on impression underdelivery for yesterday Clicks per day ordered. The planned number of clicks per day from the campaign settings Clicks for yesterday. The number of banner clicks for yesterday Clicks underdelivery. Data on click underdelivery for yesterday Impressions ordered. The planned number of impressions from the campaign settings Impressions run. The number of impressions run during the campaign period Impression underdelivery coefficient for yesterday. If it's less than 1, it means that the campaign runs faster than planned Days until the end of campaign. Clicks ordered. The planned number of clicks from the campaign settings Clicks run. The number of banner clicks during the campaign period Click underdelivery coefficient for yesterday. If it's less than 1, it means that there were more clicks than planned

3. If necessary, you can change the campaign level, status, and priority in the appropriate column. Once you've updated the data, click Change under the campaign list.

   To edit other parameters of the ad campaign, click Settings.

The administrator can set up assistants' access to underdeliveries.

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