Add a campaign

Step 1. Set a campaign type and profile

1. Open the Campaigns tab and click Create.

2. Select a campaign type:

   Guarantee

   Dynamic Monetization

   Promo

   The Guarantee type is used for campaigns with guaranteed sales where you have a commitment to run ads.

   Note

   Guarantee campaigns support booking, which is reserving inventory for direct sales. Campaigns with booking don't have active impressions, but their potential traffic is factored in when making forecasts for other campaigns. You can also make a forecast for the booking itself.

   Booking helps you to quickly reserve inventory for future sales without creating any banners and to optimize campaign settings for when you eventually run it. Learn more about booking

   Dynamic Monetization is used for campaigns without guaranteed impressions and clicks. Dynamic Monetization campaigns are served based on the ad auction's results. With Dynamic Monetization, you can:

   • Set up monetization from the Yandex Advertising Network.
   • Add external monetizers, including via Header Bidding.
   • Create custom campaigns with a known CPM and non-guaranteed amount of impressions or clicks.

   Note

   If you're creating a campaign to enable external monetization, select the monetizer you need from the list.

   If you're creating a campaign without involving external monetizers, leave the field as is (it should say Not used).

   The Promo type is used for self-promotion campaigns.

3. Select a campaign profile, that is, a set of predefined fields and values used to create a campaign. The campaign profile defines the campaign's purpose:

   Direct sale

   Carousel

   Ad Pods Video

   For a regular campaign with a standard set of fields. Can be used with Guarantee, Dynamic Monetization, and Promo campaigns.

   For a Carousel master campaign where you upload a set of alternating slider banners from different campaigns served on the same placement. Can be used only with Guarantee campaigns.

   For a master campaign where you upload video banners from different campaigns served on the same placement. Video banners are played one by one in the appropriate ad position in the player (pre-roll, mid-roll, and others). Three profiles are available. To learn more about profiles, see Campaign profile. Can be used only with Guarantee campaigns.

Step 2. Set up general campaign parameters

Campaign name	Enter the ad campaign name. The campaign name is displayed only in the Adfox interface.
Status	Active (default value): The campaign is ready for serving. Impressions will start at the time specified in the campaign settings. Paused: The campaign isn't served but remains viewable in the main campaign list by default. Completed: The campaign isn't served and is hidden from the main campaign list by default. Ad campaigns completed more than three years ago are automatically archived and deleted from the Adfox interface. You can change campaign statuses anytime after creating the campaign. However, if it's been 90 days or more since the campaign ended, you can't change its status to Active. In such cases, we recommend creating a new campaign with the same parameters. Note Impressions are automatically paused for active campaigns in the following cases: Campaigns were created and launched more than 6 months ago. Campaigns don't submit ad labeling data to the state register. Campaigns don't have any impression, click, download, or event statistics for the last 6 months. The campaign status changes to Paused. You can reactivate it manually to resume impressions.
Advertiser	Select one or more advertisers from the list. Selected users are granted access to campaign statistics. If there is no appropriate advertiser, create one by following these instructions.
The method of counting impressions	Specify what counts as an ad campaign impression: Banners load Impression (IMS): An impression is counted when ad rendering begins. Viewable Impression (IMS): An impression is counted according to the criteria set out by international media standards, including the minimum percentage of pixels in the viewable area and the impression duration in the active browser tab. Learn more about viewability counting Viewable impression, Yandex (IMS): At least 50% of the banner area is in the active browser window for 2 seconds or more. Learn more about viewability counting Event N: An event that's called in the banner template (you can add up to 30 events). Alert In a campaign with the impression count methods Impression (IMS), Viewable Impression (IMS), and Viewable impression, Yandex (IMS), you can only add banners with templates that have “IMS” in their names.
General profile	If the account settings have a general profile saved, select it from the list. The placement and targeting settings from the profile will be applied to the campaign.
Session screenings (only for Guarantee campaigns)	Allows displaying multiple banners from the same campaign on a single page simultaneously. To enable session impressions, change the code type to session on page. To learn more, see Session impressions.
The advertiser can change banners	Enable this option to grant the advertiser permission to modify and add banners in this campaign.
Assistant	Select users to grant access to the ad campaign. You can manage assistant permissions in the Users tab. For more information about permission setup, see Assistant.
Sector	Select the industry related to the ad campaign. You can use industries to desynchronize impressions of different advertisers' campaigns from the same industry. Such campaigns are considered competing, so they aren't served on the same page at the same time. But banners belonging to the same campaign (and flights of the same super campaign) can be served simultaneously. A separate industry report is generated at the account level.

Step 3. Specify the rotation settings

With the rotation settings, you can distribute traffic across campaigns if two or more campaigns are placed on the same ad platform. To learn more, see Campaign type, rotation.

Step 4. Specify general restrictions for impressions or clicks

About the “Frontloaded (Faster at Start)” mode (β)

This speed is designed for campaigns where it's important to maximize impressions at the start of the campaign and gradually decrease the frequency of impressions toward the end of the period. With this approach, you can:

• Reach the audience faster during the initial period.
• Reduce the risk of underdelivery toward the end of your campaign period.
• Keep your target metrics on track even if there are traffic fluctuations.

How it works

The system distributes impressions with an increased speed at the start of your campaign and gradually decreases the speed toward its end:

1. On the first day of the campaign, it sets the number of impressions to above average — about 40% higher than the daily plan with uniform distribution.

2. Each subsequent day is planned as follows:

   • The remaining number of impressions within the limit is divided by the remaining number of days.
   • The acceleration coefficient is applied to the resulting value.
   • The plan is adjusted factoring in a gradual delivery speed reduction during the final days.

3. In the campaign's last days, Adfox gradually reduces the speed to avoid a sharp drop in the ad running speed at the end of the period.

Features

• Underdelivery tracking: If your campaign lags behind the plan throughout its duration, Adfox makes up for the lag as fast as possible once traffic appears.
• Float time: The campaign's last hour and the last five minutes of each hour are not initially scheduled for ad impressions — they are used to catch up with the plan if your campaign is lagging behind it.
• Flexible start: The number of impressions on the campaign's first day is not always 40% higher: the rate depends on the campaign duration and its limit.

Step 5. Specify the labeling settings

You're required to submit data to the ad register if you place ads under direct sales (directly to an advertiser or via an agency) for display in Russia.

• Marking procedure:

  • Submit data to state register: Select this option if you want to get a token and transfer data to the Russian state register via the Adfox interface.

  • Do not submit data to state register if at least one of the following conditions is met:

    • You don't have a direct contract for placing ads with contractors.
    • Ads will be displayed outside of Russia.
    • You place a token in a creative on your own and transfer data to the Russian state register via a different advertising data operator.

• Advertiser Information: specify the advertiser's legal name and details. To display the advertiser's information in the banner, enable the Show banner menu option in the banner settings. The banner menu is the  icon. After you click it, the information about the advertiser appears. If the text is too long, it may be cropped and partially replaced with an ellipsis. Users can view and copy all the information by triple-clicking it.

Step 6. Enable sending campaign statistics (optional)

You can automatically send campaign reports to specified addresses, such as to advertisers or agencies. You can set up mailing frequency and select statistic indicators you want to share. To learn more, see Sending campaign statistics.

Step 7. Place your campaign

To do this, scroll down to Placement and use the list to select a site, section, or placement for running your ad campaign. To learn more, see Campaign and banner placement.

Step 8. Set up targeting

1. If you have a targeting profile, specify it in the appropriate field. We recommend creating and using a targeting profile if you often apply similar impression conditions to different campaigns.
2. Add targeting conditions. To learn more about impression conditions, see Targeting.

Step 9. Check out the campaign forecast

Before saving a Guarantee campaign, you can make a forecast of its implementation. Using the forecast, you can immediately estimate if the campaign is going to succeed with the selected targeting, restrictions, and available inventory. The forecast also takes into account other campaigns that use the same inventory.

To learn more about analyzing forecasts, see Forecasting.

Step 10. Save the campaign

• For Guarantee campaigns, select:

  • Save as a Guarantee to save your campaign and start serving it once banners are added.
  • Save as a Booking to create a booking and reserve inventory for the future.

• For Dynamic Monetization campaigns, click Save as Dynamic Monetization.

• For Promo campaigns, click Save as Promo.

When the campaign is created, add banners. To learn how to do this, see Banner requirements.

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