Third-party banner codes

Surveys in banners

You can use Adfox to place a survey from Yandex Surveys or a form from Yandex Forms in a banner. Surveys can help you understand user behavior, test new ideas, and gauge the appeal of new product names or designs. You can also target survey banners to a specific audience.

To create a banner with a survey or form, use one of the following templates.

  • Banner HTML5 [context].
  • Fullscreen HTML5 [context].
  • Code forwarding [context].

Note

Banner height adjusts with the survey content: If the window displaying the survey is smaller than the survey itself, a vertical scroll bar will appear.

Before adding a banner, first see how it looks and choose the optimal window size. To do that, you can use any online code editor with a preview feature.

To add a banner with a survey:

  1. Choose the appropriate banner type and template.

  2. Specify the banner's parameters, following the requirements for the selected format.

  3. Add the survey code to the HTML5 code of the creative field:

    Create a survey in the Yandex Surveys interface and place a link to it within the iframe tag. To configure the window size, set the width and height parameters in pixels or percentages.

    Here's a sample code for embedding a survey from Yandex Surveys into the Fullscreen HTML5 [context] template:

    <iframe src="https://yandex.ru/poll/poll-id" width="100%" height="100%"></iframe>

    To learn how to get the form code, see Help for Yandex Forms.

Code for Adserving (ex. Sizmek)

  1. Template used: Banner HTML5 [context].
  2. Wrap the banner code in the <html> and <body> tags.
  3. In the <script> tag attribute, replace the [timestamp] value with %system.random% in the ord parameter and add the ncu parameter with the %request.reference_mrc:urlenc% value.

Note

You may delete the <noscript></noscript> section, because Adfox doesn't work without JavaScript.

A sample ad tag for Adfox:

<!DOCTYPE html>
<html>

<head>
    <title></title>
</head>

<body>
    <script src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=28962919&PluID=0&w=240&h=400&ord=%system.random%&ncu=%request.reference_mrc:urlenc%"></script>
</body>

</html>

Code for Weborama

  1. Template used: Banner HTML5 [context].

  2. Wrap the banner code in the <html> and <body> tags.

  3. Add macros:

    • To the random parameter, add a randomizing %system.random% macro.
    • To the clicktrackers parameter, add a %request.reference_mrc% macro to track clicks.

  4. If necessary, add links:

    • Add a link for tracking impressions to the imptrackers parameter.
    • Add a link for tracking clicks to the publisherclick parameter.

A sample ad tag for Adfox:

<!DOCTYPE html>
<html>
<head>
    <title></title>
</head>
<body>
<div id="weborama" style="text-align:center;">
<script id="wcm_async_tag">
var adperfobj = {
account_id : ***
,tracking_element_id : ***
,width : xxx
,height : xxx
,random : '%system.random%'
,fullhost : 'wcm-ru.frontend.weborama.fr'
,burst : 'auto'
,imptrackers : []
,clicktrackers : ['%request.reference_mrc%']
,publisherclick : '[PUBLISHER_TRACKING_URL]'
};
(function(w,e,b,o ,a,s,y,n,c){w[e]=w[e]||[];n=b[o](a);s.marker=n;w[e].push(s);c=b.createElement('script');c.src=y;n.parentNode.insertBefore(c,n);n.id=''}(window,'wcm_ad_objs',document,'getElementById','wcm_async_tag',adperfobj,'//cstatic.weborama.fr/js/advertiserv2/adperf_launch_1.0.0_scrambled.js'));
</script>
</div>
</body>
</html>

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