Carousel

Description

A carousel is a multi-slide ad format. This format is native, so you can customize the carousel navigation elements, such as arrows and switches, to match the design of your site.

Slides are banners from different campaigns. You can configure these banners to add them to a carousel.

Sample banner

To display a carousel, create and add the following in the same placement:

• The main campaign with the Carousel profile and carousel design settings.
• Additional campaigns with the Direct sales profile and special banner templates.

Slide banners of direct sales campaigns are displayed in one carousel according to the banner design settings you specified in the campaign with the Carousel profile.

To learn how to set up the carousel format for your app, see Ads in mobile apps Help.

Format specifics

• In a carousel, you can choose from two to ten slides.

• A single position in a carousel is a single slide from one campaign.

• You can set up each slide to target specific audience segment.

• Slide positions are defined by the levels and priorities of their campaigns.

  If Adfox can't serve a slide for a certain position (for example, if the campaign has been completed or there are no active banners), it displays a slide with a lower priority in this position.

• A labeling token is assigned to each banner individually. Since carousels include slides from different campaigns, you can submit data to the state register in a standard way: under the agreement with the end advertiser linked to the campaign.

• You can select navigation elements and customize their design.

• Statistics are available for the entire carousel as well as its slides.

Here is an example of populating a tree-slide carousel that targets users in Moscow:

Adding a banner to Adfox

Step 1. Create a carousel's master slider

1. Add a new or select an existing placement for the carousel using a Custom or Predefined banner type.

2. Create a Guarantee campaign with the Carousel campaign profile. To learn more about profiles, see Campaign profile.

3. In the campaign settings, go to Banners and click Create.

4. Choose Display Advertising as the banner format and the Carousel web [context] template.

5. Set up the carousel appearance:

   Parameter	Description
   Number of slides	Set a value from 2 to 10.
   Width	Carousel container width in pixels or as a percentage.
   Height	Carousel container height in pixels or as a percentage.
   Show part of adjacent slides	Select true or false. If the option is enabled, the viewable slide width gets 20% less than the set one. Please keep this in mind when preparing HTML5 creatives for your slide. With the option enabled, the width of the ad creative you set should be 20% less than the carousel container width. For example, if the container is 1200 px wide, the width of the creative should be 960 рх for the adjacent slides to be rendered.
   Auto scroll time (sec)	Specify how long a slide should remain on screen before the next one is shown.
   Show arrows	Select true or false. If the option is enabled, the user can manually flick to the next slide without waiting by using arrows on the carousel's edges.
   Show dots	Select true or false. If the option is enabled, dots at the bottom of the carousel will show the total number of slides and the position of the current one.
   Arrows: arrow color Arrows: background color Arrows: color on hover Arrows: background color on hover	Set a color in #ffffff or rgba(255, 255, 255, 0.5) format.
   Dots: dot color Dots: background color Dots: color on hover Dots: background color on hover Dots: active dot color	Set a color in #ffffff or rgba(255, 255, 255, 0.5) format.
   Image rounding (px)	Rounding of cretiaves' corners in pixels.
   Container styles (CSS)	By default: margin: 0 auto. The slides are aligned by the center of the carousel container.

6. Under Placement, select a placement for the carousel.

Step 2. Set up the carousel contents

1. Create a Guarantee campaign with the Direct sales campaign profile. Under Placement, select the placement you've set up for the carousel.

   Warning

   Make sure to place your slides on the same placement as the master slider of the carousel.

2. Go to the form for adding a banner. Choose Display Advertising as the banner format and a template suitable for placing the carousel. The following templates are available:

   • Banner Image Slide [context]

   • Banner Promo Slide [context]

   • Banner HTML5 Slide [context]

   • Banner Video Slide [context]

3. Set up the banner parameters and click Save.

Ad labeling

You can place ads from different advertisers within the same carousel and submit these ads to the state register (ERIR, Unified Register of Online Advertising) under separate contracts with end advertisers. Each position is a unique banner from its own campaign.

In carousels, you can label only slide banners. You can't enable labeling in a master slider with the Carousel profile.

Statistics

Banner statistics are collected at multiple levels:

You can't choose groupings for preset reports.

To analyze metrics grouped by events in a custom report, add the Bulk formats → Position grouping when creating the report.

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