Ad Pods Video (β)

Description

Ad Pods Video is an ad format that combines multiple video banners into a single ad unit for sequential play in a specific ad position (pre-roll, mid-roll, and others). Similar to TV ads, videos play one after the other. The format is suitable for any types of video banners.

Adfox displays several video banners in a single ad request. The number of banners in an ad unit is unlimited and only determined by the ad duration specified in the request.

For smooth playback, this format requires a player that supports VAST 3.0.

How video banners are selected

Example of playing video banners in Ad Pods Video format:

Format advantages

  • Banners from different ad campaigns are served in a single ad unit.

  • With a single request, Adfox can display multiple video banners.

  • The order of video banners in the unit depends on the levels, priorities, and targetings at both the campaign and banner levels.

  • Each banner is assigned a unique labeling token. You can submit data to the state register in a standard way: under the agreement with the end advertiser linked to the campaign.

  • Preset reports provide statistics on video banner performance by position within Ad Pods.

How ads are served in the Ad Pods Video format

The duration of an Ad Pods Video impression is specified in the ad request's adtt parameter. If the parameter is passed, the number of banners served will be equal to the number of banners that fit in a master banner by duration. If not passed, a single banner is served.

The display order of the publisher and monetizer's campaigns is based on their assigned levels and priorities.

Sample content of a 100-second Ad Pods Video (adtt=100) that targets users in Moscow:

Adding Ad Pods Video banners to Adfox

In Ad Pods Video, you can either display banners from custom campaigns or add external monetizers to your inventory through Adfox. The way banners are added depends on your role:

Step 1. Select a placement and place campaigns with the Direct Sales profile

Select or create a placement to serve multiple Ad Pods video banners on. Place a Guarantee campaign with the Direct sales profile there.

Step 2. Create a campaign to generate Ad Pods Video banners

  1. Create a Guarantee campaign with the Ad Pods Video profile to combine multiple videos into a single VAST response.

  2. Under Placement, select a placement, for which a banner will be created automatically to combine multiple videos from campaigns with the Direct sales and Ad Pods Video Bidder profiles. Save the campaign.

Step 3. Enable an external monetizer (optional)

  1. Create a Guarantee campaign with the Ad Pods Video Bidder campaign profile.

  2. Specify the monetizer ID in the ID of the monetizer in Adfox field.

  3. If required, define the campaign level under Rotation.

  4. Place your campaign on the selected placement and save it.

  5. In the campaign settings, go to Banners and click Create.

  6. Select the Video ads or Video ads App banner format, a custom or preset banner type, and the Ad Pods Video Bidder template.

  7. In the banner settings form, add the URL of request to the monetizer account. Once added, you'll see fields with parameters from the URL. You can also set additional banner parameters.

  8. Click Save.

Note

You can add multiple campaigns with the Ad Pods Video Bidder profile for a single monetizer, provided that they are served on different placements.

Step 1. Select a placement and place campaigns with the Direct Sales profile

Select or create a placement to serve multiple Ad Pods video banners on. Place a Guarantee campaign with the Direct sales profile there.

Step 2. Create a campaign to place ads using the publisher's inventory

  1. Create a Guarantee campaign with the Ad Pods Video Bidding profile to combine multiple videos into a single VAST response.

  2. Under Placement, select a placement, for which a banner will be created automatically to combine multiple videos from campaigns with the Direct sales profile. Save the campaign.

  3. Get the ad tag from the placement and send it to the publisher to be added to the campaign with the Ad Pods Video Bidder profile.

Sample link between a site's inventory and publisher and monetizer campaigns:

Conditions for using the Ad Pods Video format

An Ad Pods Video banner will be created if:

  1. A Guarantee campaign with the Ad Pods Video profile is served on the placement.

  2. The ad request specifies the duration passed in the adtt parameter as an integer value.

  3. In the banner settings, Video duration, sec is set to at least 5 seconds.

Ad Pods Video banners will include ads from an Adfox monetizer if:

  1. Guarantee campaigns with the Ad Pods Video and Ad Pods Video Bidder profiles are served on the placement.

  2. The monetizer information is specified in the campaign with the Ad Pods Video Bidder profile and the banner settings.

  3. There are suitable Guarantee campaigns in the Adfox monetizer account.

  4. A Guarantee campaign with the Ad Pods Video Bidding profile is added to the Adfox monetizer account and served on placements where a response from multiple videos is to be received.

  5. In the banner settings of the Adfox monetizer, Video duration, sec is set to at least 5 seconds.

Statistics

To view statistics, you can use the preset reports:

  • On campaigns in Ad Pods Video (available at the placement level).

  • On positions in Ad Pods Video (available at the campaign, placement, and banner levels).

You can also use metrics in the report builder.

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